Lead with consumer benefit to get green participation and buy-in

Wendy Mitchell and Clare Inkster

The article argues that consumers expect companies to engage in green initiatives and will actively participate even in a credit crunch.

Lead with consumer benefit to get green participation and buy-in

Wendy Mitchell and Clare Inkster

Some attitudes to the environment may have changed under the financial pressures brought by a credit crunch, yet, according to RDSi's latest research, 'Go for Green', 66% of consumers claimed to be still very much concerned about green issues and willing to do what they can to help.

Climate change is the biggest concern for 52% of the sample, while 44% cited their concern for waste and recycling.

And they feel knowledgeable on the issue: 89% of respondents feel well informed about packaging...

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