Speed Read - Buying In: the secret dialogue between what we buy and who we are

Carlos Grande

This article summarises the key arguments of the book, "Buying In - The secret dialogue between what we buy and who we are", by Rob Walker, which was a best-selling U.S.

Speed Read - Buying In: The secret dialogue between what we buy and who we are

Rob Walker, Random House (2008) (view on Amazon)

Introduction

Rob Walker writes a weekly column, entitled "Consumed", about marketing issues for the New York Times Magazine. He has made regular contributions to titles such as Slate.com, Fast Company, Fortune and Wired. "Buying In", which is published in the UK as "I'm with the Brand", was a best-selling US business book in 2008.Summary of the book's central ideaWalker challenges the belief that contemporary consumers are "in control" and more resistant than...

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