The future is hybrid: Exploring how qualitative techniques can work in the online world
Chris ForrestThe Nursery Research and Planning Ltd, United Kingdom
INTRODUCTION
When I started in research in the early 1980s the 'qual vs. quant debate' was a feature of all the major research conferences. It was largely a battle about absolute scientific validity which us quallies saw as a non-sequitor. We were happy to stick flowers in the quanties' gun barrels and skip away home. We have each gone our merry ways, particularly in the United Kingdom where the leading qual practitioners have tended to work...