Comments - Effects of advertising on children

Sonia Livingstone, Sonia Dickinson and and Donna Gill

This Comments section discusses the ways in which women are being depicted in contemporary advertisements.

Comments – Effects of advertising on children

John FordOld Dominion University, Virginia, USA

As I have often stated in my introductions to this section of the journal, discussion on a variety of potentially controversial topics is healthy for the advertising discipline. Two areas that have shown vitality in terms of debate in the last few years are the issue of advertising to children and the ways in which women are being depicted in contemporary advertisements. New thinking relating to these issues is valuable as it sheds helpful light on these complex subjects. Both will be addressed by the learned...

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