ROI: Return on Investment or Return of Investment?
Is it wise for marketers to be pulling back their advertising dollars (to preserve their investment) or are they undermining themselves?
Rex BriggsMarketing Evolution
My wife, a former stock broker, shared a cynical retirement tip from a blog. It said, "Ditch the 401-k. Instead invest in a 401-keg." The reasoning went, "If, one year ago, you had purchased $1000 of Lehman Brothers, AIG stock, Fannie Mae, Freddie Mac, or Bear Stearns, you'd have less money today than if you purchased $1000 worth of beer, drank it all, and turned in the...