AMA Mplanet 2009: Xerox’s model for a customer-centric business

WARC Online's U.S. editor, Geoffrey Precourt, reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on the presentation of Anne Mulcahy, CEO of Xerox.

AMA Mplanet 2009: Xerox's model for a customer-centric business

Geoffrey Precourt WARC Online

WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on the turnaround of Xerox.

This is one of a series of extracts from AMA Mplanet 2009. Other articles cover: 

  • AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
  • McDonald's Global Brand Promise and the Branding of Customers 
  • Marketing Obama all the way to the White House 

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