AMA Mplanet 2009: McDonald's Global Brand Promise and the Branding of Customers
Geoffrey Precourt WARC Online
WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on McDonald's new global brand strategy and the importance of branding customers.
This is one of a series of extracts from AMA Mplanet 2009. Other articles cover:
- AMA marketers on strategies for an unpredictable economy
- Marketing Obama all the way to the White House
___________________________________________________________________________________________________________________________
Beijing, Berlin, Boston: McDonald's Global Brand Promise
How do you...