AMA Mplanet 2009: McDonald's Global Brand Promise and the Branding of Customers

Geoffrey Precourt reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on the presentations of McDonald's evp and global cmo, Mary Dillon, and Wharton Business School's Lauder Professor of Marketing, Yoram Wind.

AMA Mplanet 2009: McDonald's Global Brand Promise and the Branding of Customers

Geoffrey Precourt WARC Online

WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on McDonald's new global brand strategy and  the importance of branding customers.

This is one of a series of extracts from AMA Mplanet 2009. Other articles cover: 

  • AMA marketers on strategies for an unpredictable economy
  • Marketing Obama all the way to the White House

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Beijing, Berlin, Boston: McDonald's Global Brand Promise

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