The new imperative: involvement, participation and engagement

Aaron Barnes

Asia-Pacific is home to the world's largest and fastest-growing internet population. With more than 40% of all internet users, it also boasts the highest global level of online social media use, from blogging and social networking to video and photo-sharing.

The new imperative: involvement, participation and engagement

Aaron Barnes

Asia-Pacific is home to the world's largest and fastest-growing internet population. With more than 40% of all internet users, the region also leads the world in online social media usage, such as blogging, social networking, video uploads and photo sharing.

It has an average population age of 17 or less, so promoting products requires fresh approaches and new channels. Social networking is fast becoming one of the most important activities.

Recent studies show that not only are more people joining social networks, but sites such as Friendster are commanding much higher...

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