The top downloads from WARC Online in 2008
This article discusses the top downloads among WARC Online's users in 2008, breaking them down by region, company type and search terms. Recession enjoyed an unsurprising prominence across all categories, as agencies and clients searched for answers and strategies for the economic downturn. The evolution of the digital media market, segmentation and brand management also proved popular, as did articles on briefing creative agencies and advertising recall. The main brands featuring in the most-read articles for the year included Coca-Cola, Toyota, Dove and Charles Schwab,...