Adspend prospects in Europe, the US and Japan: findings from WARC's European Advertising & Media Forecast

As most of the world's major economies slip into, or teeter on the brink of, recession, the latest European Advertising and Media Forecast from WARC paints a bleak picture for adspend in 2009, with zero growth forecast for 2009, following negligible growth in 2008 at current prices.

Adspend prospects in Europe, the US and Japan: findings for WARC's European Advertising & Media Forecast

Laura James

Several key European markets are predicted to weather the advertising recession better than the US or Japan, according to the latest European Advertising & Media Forecast, published by WARC.

But, repeating the historical pattern of UK media recessions, performance will vary by media, with newspapers and magazines bearing the brunt of spending cuts and television experiencing smaller declines in most markets. The internet and outdoor (except in Japan) are...

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