Sanitarium Health Food Company – Driving healthy eating over the line
Category: Healthy Eating Active LifestylesAgency: Ogilvy New ZealandAdvertiser: Sanitarium Health Food CompanyCampaign: Driving healthy eating over the line
SUMMARY
Weet-Bix has been New Zealand's biggest selling breakfast cereal for most of the past 70 years and a prominent promoter of healthy eating and active lifestyles through its sponsorships.
However in a category where new brands and variants are introduced every year, Weet-Bix was finding it harder to keep its number one position.
The Weet-Bix Face-2-Face challenge made national news a number of...