Ministry of Health – Changing the way New Zealanders view and treat people with mental illness
Category: Sustained Success/GRAND EFFIEAgency: DraftFCBAdvertiser: Ministry of HealthCampaign: Changing the way New Zealanders view and treat people with mental illness
SUMMARY
The New Zealand attitude towards mental illness was one of denial, disinterest or downright discrimination, driven through a lack understanding and negative media stereotypes.
To create a more supportive environment Draft FCB has created a phased campaign from 2000 to today, that would take New Zealanders on a journey from ignorance, intolerance or indifferenceto...