Baking Industry Association of New Zealand – The Gingerbread Haka
Category: Limited Budget (Less than $50,000)Agency: Blackwood Communications GroupAdvertiser: Baking Industry Association of New Zealand (BIANZ)Campaign: The Gingerbread Haka
SUMMARY
The Baking Industry Association of New Zealand (BIANZ) supports and promotes the baking industry through many initiatives, including the New Zealand Bakery of the Year competition.
In past years the competition suffered from extremely low awareness among both bakeries and the public; in 2006 only 30 bakeries entered. In 2007, Blackwood Communications Group needed to increase interest and participation with a budget of...