Speight's - The Great Beer Delivery

Speight's has grown from a regional beer brand to be the largest beer by volume in New Zealand. However, it faced increasingly aggressive competition, and declining relevance among modern, urban drinkers in the country's cities.

Speight's – The Great Beer Delivery

Category: FMCGAgency: Publicis MojoAdvertiser: Lion NathanCampaign: The Great Beer Delivery

SUMMARY

Speight's has grown from a regional brand to be the largest beer by volume in New Zealand. But it has an aggressive competitor with Tui and Speight's relevance to the urban drinker is increasingly irrelevant.

Publicis Mojo dug deep into the brand's DNA to formulate an idea known as 'The Great Beer Delivery' – delivering a pub from Dunedin to London for a mate. The campaign got the country talking, generating over $2.5 million of PR,...

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