Letter from Geoffrey Precourt: Learnings from the 2008 US marketing conference circuit

Geoffrey Precourt

In the first of a series of regular dispatches, Geoffrey Precourt, WARC Online's U.S. Editor, sums up the chill warning from the U.S.
Letter from Geoffrey Precourt: Learnings from the 2008 US marketing conference circuit

Letter from Geoffrey Precourt: Learnings from the 2008 US marketing conference circuit

Geoffrey Precourt WARC Online

In the first of a series of regular dispatches, Geoffrey Precourt, WARC Online's US Editor, sums up the chill warning from the US conference circuit during 2008. Over the past four months, WARC has travelled close to 20,000 miles throughout North America.  Our journey, which you can follow on my WARC page, took us to the Association of National Advertisers' annual meetingto hear...

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