WARC Word of Mouth Masterclass 2008: How Lynx, O2 and Aquafresh Produced Award-Winning WOM Campaigns
James Aitchison
This article is an extract from WARC's Word of Mouth Masterclass 2008. An analysis of the event is available here, and a full list of entrants to the Awards can be accessed here. For full coverage of this event, visit our conference blog page.
AWARD WINNERS
On a day that had clearly confirmed the arrival of word of mouth at marketing’s top-table, it was a fitting finale for...