Sports Sponsors Adjust to Changing Times: the case of the UK's Barclays Premiership soccer league
Nigel Currie brandRapport
A story of growth
The Barclays Premiership soccer league is, without question, one of the most successful sporting phenomenons in the world. In its relatively short history (we are in the middle of just the 17th season), it has grown into one of the leading global sporting events watched by TV audiences in over 200 countries around the world. The most remarkable feature about the Barclays Premiership is this growth. Just about every aspect of the league has enjoyed...