O2 – Orgy of Fun
'WHY IS THIS ENTRY WORTH WINNING?'
We expect you'll see lots of entries where word-of-mouth is a very useful aspect of the overall campaign. We also expect you to see some pretty smart campaigns where the brand did something clever or funny (perhaps with a gorilla?) and hoped that people would talk about it.
This campaign was nothing like that. And we reckon that's what is special about it.
This campaign – O2's Unlimited Orgy of Fun – was different. We reckon that it's the first campaign to be designed with conversation as its primary...