SENSOA – All about sex
BACKGROUND OF THE CAMPAIGN
Some months after Boondoggle gave a presentation about digital communication and Web 2.0 for the people from the Flemish expert organization on sexual health and HIV (SENSOA), they got back to us with a briefing for their “young adults” site.
Their site was old (five years or so), had a low level of dynamism (static pages), hardly any interaction (a link to an external forum) and – most of all – did not build further on the insight of how young adults deal with sex and relationships.
CAMPAIGN...