Chinese frontiers – now and beyond

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that marketing in China is both a major challenge and an opportunity: the country has a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33 billion) and recorded a growth rate of 11.4% last year.

Chinese frontiers – now and beyond

Katie ZhouDiagAid Marketing Research Co., Ltd., People's Republic of China

Peter CooperCRAMQiQ Group, United Kingdom

May QiuCRAMQiQ Diagaid International, People's Republic of China

John PawleQiQ International, United Kingdom

Simon PattersonCRAM International, United Kingdom

ECONOMIC GROWTH

It goes without saying that China is the major frontier market for the 21stcentury. Over the past 30 years, China's economy has averaged nearly 10% annual GDP growth, driven by combination of developing technology and a vast low-cost workforce. With a population of 1.3 billion (China Statistical Yearbook 2007), GDP of RMB...

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