Realism in research – innovative utilization of 3D animation qualitative and quantitative research methodologies
Michael Richarme and John ColiasDecision Analyst, Inc., United States
OVERVIEW
To a very large degree, people experience and interact with their surroundings from a visual perspective. An often cited advantage of mail- and Internet-based surveys over telephone surveys is the ability to present information, such as concepts, scales, and question wording, in a visual manner, easing the cognitive burden on respondents and allowing for richer, more meaningful responses.
Yet all surveys inherently contain a potentially deadly flaw – the act of completing a...