Marketing research in 2038 – perfect your foresight: avoid extinction by knowing the future.

Teddy Langschmidt

This paper aims to help market researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.

Marketing research in 2038 – perfect your foresight: avoid extinction by knowing the future

Teddy LangschmidtResearch and Innovation Solutions, Hotspex, Canada

A MESSAGE FROM THE FUTURE

Psst! I have a message for you ... sent from three decades into the future, across a bridge in time.

This might seem implausible to you, but that is only because time is not what you think it is. Time is neither as linear, nor as finite, as you had imagined. Think of it as an energy field.

It might help if you picture time – or “history”, if that makes it...

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