Kuschel, kuschel, kuschel – about the role of brands in a 'philanthropic' world order
Hans-Bert Matoul, Stefan Hagl and Michael WittenbergH,T,P, Concept, Germany
SOMETHING TO HOLD ON TO – A NEW UTOPIA FOR THE 'COMMUNITY OF DESTINY'
Whether Live Aid, Live Earth, 'a new Gandhi' called Bill Gates, a French table water brand supporting Unicef – there is no denying it: Society is changing fundamentally – and an increasing number of brands are caught up in the whirlpool of what we call 'philanthropication'.Issues such as sustainability, social responsibility, ethical and ecological correctness dominate...