Comments: Advertising in Australia: the big issues/Qualitative research rules

This Comments section includes two essays. The first of these is by Debra and Michael Harker from the University of the Sunshine Coast, Queensland, Australia.

Comments: Advertising in Australia: the big issues/Qualitative research rules

John Ford Old Dominion University

What we are certainly looking for in these commentary sections is to raise relevant issues for the advertising discipline to consider and digest. I have been very pleased over the last several years with not only the quality of the commentaries that have been submitted but also the vital nature of the discourse that arises from the differing views of the advertising community. When academics and practitioners put thought and effort into these subjects, the discussion that arises is not only enlightening and stimulating, it...

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