Top TV: The resilience of television and other media trends from the 2008 Euro Effie awards
Laura James WARC Online
In a companion piece to her recent analysis of the US Effies, the Media Editor of WARC Online who was one of the EACA Euro Effies 2008 judges, argues that television still delivers for the continent's advertisers. One of the stated objectives of the 2008 EACA Euro Effies was to reduce the historic dominance of television-based campaigns in this advertising effectiveness competition. Whilst there was evidence from the 08 awards' results of progress...