Signs of the times

In 2007, when spending on advertising in the U.S. grew by just 0.6%, out-of-home spending increased by more than 7%, according to Nielsen Monitor-Plus, the second consecutive year that expenditures on outdoor significantly outpaced the growth of the advertising market in general.

Signs of the times

Douglas Quenqua

You don't have to look far these days to find reports of shrinking ad budgets and dwindling media buys. Just don't tell the folks selling out-of-home media.

In 2007, when spending on advertising in the U.S. grew just 0.6 percent overall, out-of-home (OOH) media increased by more than 7 percent, according to Nielsen Monitor-Plus. It was the second consecutive year that expenditures on outdoor significantly outpaced the growth of the advertising market in general. Only the Internet (18.9 percent) performed better than outdoor in both 2006 and 2007. In the first quarter of 2008,...

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