UKTV – Dave: the home of witty banter

Over the last 20 years, the number of TV channels in the UK has increased dramatically, particularly since digital television has entered the mainstream.
Agency: Red BeeAuthors: Hannah Yelin, Jonathan Wise, Clare Phillips, Mills Willis, Emma Boston, Liz Chandler, Luke Hales, Julia Jordan, Sarah Goldman and Selma Ali

UKTV – Dave: the home of witty banter

MEET DAVE

This is the remarkable story of how a tiny, underperforming channel with a modest communications budget can get noticed overnight.

Before the coming of Dave, when a TV channel wanted to reinvent itself, or become more successful, it changed its programming.

Yet here is a story that evidences the power of branding. uktv reinvented its channel uktvg2 as Dave and within 1 month...

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