Agency: Red Bee | Authors: Hannah Yelin, Jonathan Wise, Clare Phillips, Mills Willis, Emma Boston, Liz Chandler, Luke Hales, Julia Jordan, Sarah Goldman and Selma Ali |
UKTV – Dave: the home of witty banter
MEET DAVE
This is the remarkable story of how a tiny, underperforming channel with a modest communications budget can get noticed overnight.
Before the coming of Dave, when a TV channel wanted to reinvent itself, or become more successful, it changed its programming.
Yet here is a story that evidences the power of branding. uktv reinvented its channel uktvg2 as Dave and within 1 month...