Media use in the UK: Ofcom’s Communications Market Report 2008

Stephen Whiteside

This article discusses the findings of Ofcom's Communications Market Report 2008, which examined the current and emerging trends in media content, distribution and consumption in the UK.

Media use in the UK: Ofcom’s Communications Market Report 2008

Stephen Whiteside WARC Online

The number of UK households that own DVRs grew by over 50% in 2007 to almost a quarter of all homes, while digital TV penetration reached nearly 90%, and broadband access climbed to 60%, according to research recently published by the UK communications regulator Ofcom.

The watchdog’s Communications Market Report2008examined current trends in media content, distribution and consumption in the country. It also discovered that television was the medium that most consumers felt they...

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