Young people and media use in Asia Pacific

Stephen Whiteside

This article discusses some of the findings of Synovate's third annual Young Asians survey, carried out in 11 countries across the region – including China, India and Australia – to gain an insight into the media activity of 8-24 year olds.

Young people and media use in Asia Pacific

Stephen Whiteside WARC Online

Young people in Asia Pacific fit 38 hours of activity into every day, ten of which involve media, according to research recently published by Synovate.

The company’s third annual Young Asians survey - which was conducted in 11 markets across Asia Pacific in order to establish the media consumption habits of the region’s youth - also found that this age-group forms a ‘digitally nimble’ generation that puts the internet, mobile phones and TV at the centre...

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