Ideas that travel: insights for motor marketing from the ESOMAR 2008 Automotive conference
Geoffrey Precourt US Editor, WARC Online
Who, in their right mind, would still go out and buy a gas-guzzling, neighbor-infuriating, air-fouling sports-utility vehicle (SUV)? Or in the more polite language of two contributors to the recent ESOMAR Automotive conference, “What leads people to make a purchase decision that may be individually fulfilling, but could be construed by others as harmful in economic, social, environmental, ethical, and/or personal safety terms?”
The authors, Richard ...