How JetBlue is using digital, and the future for search marketing – more insights from Ad:Tech day two

This article is an edited version of Geoffrey Precourt's coverage of the second day of the Ad:Tech Chicago 2008 Conference.

How JetBlue is using digital, and the future for search marketing - more insights from Ad:Tech day two

 

Geoffrey PrecourtWARC Online

 

Keynote speaker Brad Jakeman, the former executive vp/marketing for Federated Department Stores and Citibank marketing chief, cited JetBlue as a best multi-platform practitioner and used the carrier to illustrate his primary thesis: “Technology has enabled more ways to talk to more consumers more often … according to Forrester research The social networking marketing will grow to a $6.9bn business by 2012, mobile marketing will be at $2.8bn, search will be triple to $25bn, and online...

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