Who's messing with my mind? The implications of dual-process models for the ethics of advertising to children
Agnes NairnEM-Lyon Business School
Cordelia FineUniversity of Melbourne
INTRODUCTION
When is it fair to advertise to children? This debate has focused largely on deciding upon the age at which children acquire an acceptable degree of 'persuasion knowledge' (Moses & Baldwin 2005; Wright et al.2005). That is, the age at which children can recognise advertising, understand its selling and persuasive intent, and use this understanding in evaluating the advertised product or service. Increasingly, however, research shows that older children with...