One Giant Leap for Analytics?
Tam Harbert
Just when you thought you were getting a firm handle on the data you can wring from your Web site traffic, along comes Web 2.0. A collection of new technologies, including Ajax, flash, blogs, and streaming media, Web 2.0 is changing the nature of Web analytics, making it both more complex and potentially a much more powerful marketing weapon.
In Web 1.0, the predominant method for measuring how someone interacted with a Web site was counting page views. But Web 2.0 enables a whole new level of interaction that happens without a page...