Express checkout: how to raise online retailing efficiency

E-commerce has now achieved high levels of consumer confidence. Those retailers who have invested heavily in it are reaping the rewards.

Express checkout: how to raise online retailing efficiency

Fadi Shuman

Over the past five years we have seen a dramatic increase in the acceptance of online shopping by consumers. The numbers speak for themselves: according to figures for the UK published by the Office for National Statistics and the Interactive Media in Retail Group, of the £26 billion increase in retail sales during this period in real terms, just under £24 billion was online growth. Retailers that have invested heavily in their e-commerce presence are now reaping the considerable benefits from having done so. But this changing consumer purchasing culture...

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