Audience value across media – beyond a measure of exposure
James HoldenResearch for Journalism and Strategic Projects, BBC, United Kingdom
Nick NorthGfK NOP Media, United Kingdom
BACKGROUND
“This is our bottom line: We want the BBC to deliver sustainable quality for all the UK's many audiences” Sir Michael Lyons, Chairman of the BBC, 28 September 2007
This is a time of great change within the UK media industry as digital TV switchover progresses, as content becomes available live and on demand across a growing number of access points, as audiences fragment and plurality of interests multiply....