Me_Dia or You_Dia? New media trends across UK, Singapore and Thailand
John CollSynovate Censydiam, United Kingdom
Radhecka RoySynovate, Singapore
Duncan DoddsSynovate, Thailand
PREFACE
“Everybody is talking about us ...” could well be the song for new media! With explosion of new media options – notably online media – there has been a general feeling of optimism and opportunism when one looks at the 'concept' of new media. But decisions have been plagued with anxiety, insecurity and helplessness. Even if one acknowledges the relevance of new media beyond just critical mass, one is confounded by the...