The quest for online quality research: Australian 'best practice'

Australia has been one of the countries at the forefront of the development of online research, and the industry estimates that at 30% of quantitative research, online is the dominant research methodology.

The quest for online quality research: Australian “best practice”

Travyn RhallAfrica, Asia & Pacific, Millward Brown, Australia

Brian FineThe ORU (On-line Research Unit), Australia

INTRODUCTION TO THE AUSTRALIAN MARKET

Australia has been one of the countries at the fore-front of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.

Along with this rapid growth, in a country with over 70% Internet penetration, comes the entry of most global online access panel providers, and the development within Australia of many local panels, by research companies and other...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands