Measuring the business elites of India and China: powerhouse methodology meets powerhouse economies
Andrew GreenIpsos Global Media, United Kingdom
Jenny HeakIpsos Global Media, Hong Kong
Simon StaplehurstIpsos Media, United Kingdom
BACKGROUND
If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks their return to positions they enjoyed for centuries prior to the industrial revolution in the late 18th century.
In...