Is green the new grey? How the Advertising Standards Authority rules on environmental marketing claims

This paper by the Advertising Standards Authority describes how the UK advertising regulator is playing an increasing role in judging complaints about advertisements making environmental claims.

Is Green a Grey Area? How the Advertising Standards Authority Rules on Environmental Marketing Claims

Matt Wilson Advertising Standards Authority

By maintaining standards through its decisions, monitoring exercises and engagements with industry, the UK's Advertising Standards Authority (ASA) plays a fundamental role in safeguarding advertising's freedoms.  Advertisers are in challenging times. The industry faces pressure from government and lobby groups over controversies including the advertising of food, alcohol and gambling. The threat of additional legislation is never far away. To demonstrate the effectiveness of self-regulation, the ASA administers the industry's codes robustly and brings problem advertisers...

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