Universal dimensions of motivation and perception
Paul Heylen, Barbara Dawson, Peter Sampson & Flemming Hansen
People use two dimensions to give meaning to the world around them. On the one hand, their behaviour is determined by innate needs. On the other hand, they learn at a young age that they have to adapt themselves to the norms and values of their social environment and of society at large.
There is a constant tension between these innate needs and the demands of a culture and a society. People are constantly confronted with the choice of...