Polo Ralph Lauren – Wimbledon Tennis Championships
BRAND BACKGROUND
The grass court tennis season means one thing and one thing only – Wimbledon. The hallowed, sacred lawns of south west London play host to the finest players in the world and at the end of the fortnight the most famous trophy will be lifted (probably by the near perfect, unbeatable Swiss genius that is Roger Federer). It is at this time of year that every brand involved with tennis and in particular with British tennis plough considerable budget and resource into making a splash. However, this was different for Polo...