Pringles - The Pringles Dream Team and www.pringleskeepyuppy.com

This case study looks at Pringles strategy during the 2006 FIFA World Cup, which was based upon The Pringles Dream Team and its website, www.pringleskeepyuppy.com.

Pringles – The Pringles Dream Team and www.pringleskeepyuppy.com

BRAND BACKGROUND

Pringles is one of the best known and regarded brands across the world. As a sharing snack and one that appeals to people of all ages, the brand focuses on activity that propels it to become front of mind amongst all audiences during key consumption occasions. The biggest example of which in 2006 was the FIFA World Cup and the team faced their biggest challenge to date to create a compelling communications plan that would engage all relevant stakeholders.

SPONSORSHIP STRATEGY

One of the brand's key challenges is its broad...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands