Retaining after sales business at the branded automotive dealership

In many national economies, the automotive business plays a major role - in Germany, for instance, 10% of the working population is in some way connected to the automotive industry.

Retaining after sales business at the branded automotive dealership

Jürgen VerleeL & P, Netherlands

Dick HageReason Why, Netherlands

INTRODUCTION

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive dealerships makes them one of the most important players in local economic areas. In the Netherlands the top 50 automotive dealers sell more than 40% of all the 500,000 new cars entering the market in a year.1Although the turnover on...

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