Highlights from Millward Brown Optimor’s BrandZ 2008
Stephen Whiteside
Google is the world’s most valuable brand, and is worth an estimated $86.1 billion - up from £66.4 billion in 2007 - according to this year’s BrandZ Top 100 Ranking, produced by WPP Group’s Millward Brown Optimor. As was the case last year, the Mountain View-based search giant is followed in the rankings by General Electric (valued at $71.4 billion, compared with $61.9 billion in 2007) and Microsoft (valued at $70.8 billion, up some $15 billion on its 2007 total).
The overall value ...