Vodafone New Zealand – Best Mate

Vodafone's BestMate campaign aimed to produce a turnaround across almost every brand and business measure that was important to Vodafone New Zealand.

Vodafone New Zealand – Best Mate

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New Product or Service IntroductionLowe RivetVodafone New ZealandBestMate

SUMMARY

BestMate is the story of how a campaign for a simple calling offer drove a turnaround across almost every brand and business measure held dear by Vodafone New Zealand.

In a newly mature market, where shifting brand measures and gaining share had become rather like wading through wet concrete, this campaign drove results that threw the brand back onto its characteristically bullish trajectory.

The product of optimism and ambition, what could have been just another retail campaign produced...

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