The Top Viral Marketing Campaigns of 2007
2007 was the year that viral became truly ensconced in the mainstream marketing mix. And YouTube, whilst not a scientific measure of effectiveness, certaily became the platform of choice for distribution. The following ten films share the accolade of being the most viewed branded virals on YouTube through last year, according to viral marketing agency Go Viral. Nine of the ten are advertisements, either ending up on YouTube because they are great TV ads or as a true viral element of a wider campaign. And amongst...