The Top Viral Marketing Campaigns of 2007

During 2007, viral marketing became a true part of the mainstream marketing mix. This paper contains movies and commentary on the top ten viral films of the year according to their popularity on the video-sharing website, YouTube (the list was compiled by the digital marketing agency, GoViral).

The Top Viral Marketing Campaigns of 2007

2007 was the year that viral became truly ensconced in the mainstream marketing mix. And YouTube, whilst not a scientific measure of effectiveness, certaily became the platform of choice for distribution. The following ten films share the accolade of being the most viewed branded virals on YouTube through last year, according to viral marketing agency Go Viral. Nine of the ten are advertisements, either ending up on YouTube because they are great TV ads or as a true viral element of a wider campaign. And amongst...

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