World Effie Festival 2008
The Selling of the SellingBy James Aitchison in Singapore28 February 2008
“WE SELL, OR ELSE”
So said David Ogilvy. And in Thursday's opening session of the World Effie Festival 2008, these words were reiterated several times by Shelly Lazarus, the chairman and CEO of Ogilvy & Mather Worldwide.
Shelly Lazarus speaks about David Ogilvy's approach to advertising
This matriarch of world advertising, whose career overlapped with that of the great adman, reminded us why Mr Ogilvy mostly shunned advertising awards. He believed they were little more than beauty parades that honoured creativity for...