Marketing Society Annual Conference
John Griffiths
Tuesday morning: A brave new world?John Griffiths22 November 2007
The Marketing Society has a taste for iconoclastic headlines – the last time I was at its Annual Conference, a speaker declaimed 'If it ain't broke then break it' (quite how over-burdened and under-resourced marketers should respond to this kind of advice isn't clear).
This year, the theme was 'New Rules for a New World', and the event was set in the round at the Floral Hall in Covent Garden. Banners depicting upside down images of consumers made the message very clear –...