AAAA Account Planning Conference 2007
Stephanie Redlener, Rob White and Mark Earls
Monday: Creativity, Jay Chiat and the planner's roleStephanie RedlenerMonday, 06 August 2007, 22:03 PST
WELCOME TO SAN DIEGO!
This year's AAAA Account Planning Conference is in sunny San Diego, where account planners come together on a united front to stimulate discussion and talk about the future of account planning.
The theme of 2007 is 'Creating Possibility'. Fueled by an innovation-driven market and the growth imperative, strategic planners must expand their role beyond problem solving to become growth creators as well.
What follows...