A quick bluffer’s guide to digital

Andrew Melsom

This article provides a simple bluffer's guide to digital knowledge that will convey an instant impression that you know about technology.

A quick bluffer's guide to digital

Andrew MelsomAgency Insight

There are many new words and phrases being used to describe developments on the internet and emerging digital technologies. Many of them sound very silly – Gif, Java and Favicon, for example – but we must never surrender to the whims and fancies of the technophobes. You must be ready at all times to engage in line-for-line dialogue with the best of them and completely fool them into thinking that you know where it's at digitally ... right?

It's the equivalent of sitting at a piano and then playing the...

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